Publications
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Beyond Loyalty
Scaled Persona Intelligence for Retail Growth
This book explores how retailers can leverage first-party data, AI, and psychometric profiling to create hyper-personalized marketing strategies. It covers CDPs, propensity modeling, behavioral analytics, and Retail Media Networks to predict and influence customer behavior. The framework emphasizes understanding psychological drivers beyond demographics for sustainable competitive advantage through authentic customer relationships.
206 Pages
Hardcover
Paperback
Kindle
The EU AI Act of 2025
A Comprehensive Analysis for Leaders
COMING SOON>
The EU AI Act enforces penalties reaching €35 million or 7% of global turnover. This comprehensive guide decodes complex requirements into actionable strategies—from prohibited practices to high-risk compliance, technical documentation to organisational transformation. Transform regulatory obligations into competitive advantage while building responsible AI governance frameworks for 2025 enforcement.
Hardcover
Paperback
Kindle